A parent and child at Phillips’ “Books Are Magic” Party

In 2012, Read Aloud began a decade-long campaign to make reading aloud for 15 minutes/day the new parenting standard–likening the campaign to those designed to make daily toothbrushing a part of the routine, and carseat and seatbelt use ubiquitous.

“Read aloud.  15 minutes.  Every Child.  Every Parent.  Every Day.”

The campaign has some free downloadable posters and some great arguments for a nationwide effort in this direction.  Take a peek!