At the Summer Library Program workshop, Becky Arenivar shared a great idea she used last summer to keep families in Prescott up to date on programs and special events at the library. As part of registration for the SLP, she collects a family email address and permission to send a weekly reminder via email.
Attendance jumped! People were more likely to remember to attend programs and they remembered the deadlines and details for the reading and reporting part of the program. It fits with the old Rule of Seven marketing adage (people need to see things 7 times before it sticks).
In talking with Tami Richardson, from Rice Lake, I found out about a cool, free download to make these emails look a little more attractive: Mail Chimp. Tami uses Mail Chimp for an email newsletter she sends out to co-workers and professional contacts. It would be pretty easy to adapt this for regular contact with patrons. Do any of you do this?
It's the middle of the summer, a time when many libraires are in the thick of increased programming, larger numbers of kids and teens in the building, and when general mayhem and chaos is high! In case you are re-thinking things, as many people do in the middle of...
Happy summer! I hope it is mostly happy to have your libraries bustling with activity and excitement about programs and more! I know it can also be an overwhelming time, and sometimes behavior from teens (and others) can be one of the tricky parts to manage. I got...
Thanks to Nikki Witt, the Youth Services Coordinator from the D.R. Moon Memorial Library in Stanley for sharing insights and take-aways from the UW Madison iSchool Course: Playing Around: The Library's Role in Playful Learning for Young Children. Nikki was able to...
